Healthy new floorcovering with silver ions

by Tania Wannenburg
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Introducing new SilverCare anti-microbial treatment from Belgotex Floorcoverings, which is claimed to be the healthiest floorcovering in the world.

SilverCare is a safe and natural protective shield of silver ions scientifically proven to eliminate dust mites, bacteria and unpleasant odours from carpets using the natural antiseptic properties of silver.

Silver has been used for centuries for its broad-spectrum anti-bacterial and germicidal effectiveness over more than 650 types of bacteria and disease-causing organisms.

Belgotex Floorcoverings is the first flooring manufacturer in South Africa to harness the power of silver, putting health and hygiene at your feet.

“SilverCare is the latest technology that addresses concerns of hygiene and maintenance,” says Frank Moffat, chief executive officer at Belgotex Floorcoverings.

Available in all tufted wall-to-wall carpets from Belgotex Carpets and Belgotex Commercial (Nexus), SilverCare is set to revitalise the carpet market and regain some of the market share lost due to misconceptions about allergies and cleanliness.

No more worries about sick building syndrome, babies crawling on the carpet putting things in their mouths or pets bringing in dirt and dust, SilverCare stops bacteria in its tracks.

Applied during the manufacturing process, SilverCare penetrates the carpet deeply and coats each fibre, slowly releasing disinfecting silver ions into the air which combat bacteria and reduce allergens, enhancing the hygiene of the room.

SilverCare is guaranteed to keep carpets hygienically clean and healthy and actually boosts the dust-trapping benefits of carpets by permanently halting bacterial growth, eliminating dust mites by destroying their food source and preventing unpleasant odours normally caused by fermentation and decomposing material.

Tests to measure the antibacterial effectiveness of SilverCare were conducted by Sanitized European laboratory, the leading worldwide producer of antimicrobial hygiene function and material protection for textiles and plastics. These tests proved that dust mites and bacteria cannot grow on carpets protected by SilverCare. In fact, results showed a gradual decrease in dust mites over time until they were completely eradicated.

How does SilverCare work?
SilverCare acts at the heart of the carpet fibres, slowly releasing highly bioactive silver ions (Ag+) that penetrate bacterial membranes, causing cellular disruption and loss of stability.

These ions are activated by the humidity of the room and also interact with the bacterial cell wall and bind to the bacteria’s DNA and RNA, stopping them from multiplying.

This long-lasting protective coating forms an intrinsic part of the molecular structure of each fibre and is guaranteed to last the lifespan of the carpet.

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