22% growth in readership of FLOORS in Africa

by Tania Wannenburg
Floors readership Jnl 2 15

FLOORS in Africa magazine celebrates a significant increase in digital subscriptions and an increase of 22% in monthly readership.

It is with great pride that FLOORS in Africa magazine can announce that our average monthly readership figures have increased by an astonishing 22%. This is no mean feat, and further contributes to the magazine’s 31-year-old reputation as an invaluable tool in the hands of industry professionals.

These figures are carefully and accurately audited by South Africa’s Audit Bureau of Circulations (ABC), a non-profit organisation based on a bipartite agreement between advertisers, advertising agencies and media owners. As a result, they ensure the certification and provision of accurate and comparable figures to assist these bipartite groupings in the buying and selling of advertising and promotional material.

Their audit confirmed that the magazine’s subscriptions in the first half of 2014 increased from 6 033 to 7 372 in the second half of the year. That’s a phenomenal increase of 1 339 subscriptions and, what’s more, the magazine has also seen a significant increase in digital subscriptions.

“Our growth shows how we have embraced the benefits and opportunities of digital media,” enthuses Liezel van der Merwe, Managing Editor of FLOORS in Africa magazine. “We are very excited about the growth and continual opportunities to reach more and more specifiers each day. It is our ongoing goal and passion to build a strong community of readers and empowering growth in the flooring industry. Our media platforms, namely social media, print and digital, enable us to communicate the latest trends, products and technology from the leading South African flooring companies and those that are represented in SA.”

According to Roxanne Mancini, Editor of FLOORS in Africa, these phenomenal figures clearly highlight the need for trusted sources of information and also affirm that B2B titles readership will be on the increase as projected a few years ago. “It also shows us that we are doing something right by getting the content into the hands of the right people,” she highlights. “It also opens doors for us across borders as we were previously limited in ensuring that our readers abroad were also exposed to our content.”

Roxanne adds that this growth gives our advertisers a bigger footprint to get their message delivered. “I see our readership growing from strength to strength and the recent increase of the readership is just the start of greater things yet to come,” she enthusiastically concludes.

For more information visit www.floorsinafrica.co.za or email roxanne@mediainafrica.co.za

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