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Global brand of construction solutions launched in SA

by Tania Wannenburg
Global brand of

BASF brings the Master Builders Solutions brand to the local construction industry.

BASF has launched the Master Builders Solutions® brand in South Africa at the Totally Concrete Expo in May. The brand reinforces BASF’s commitment to provide the whole construction industry with tailored products and solutions. Master Builders Solutions® draws on a number of specialty brands such as Master Builders®, Glenium® and Ucrete®. It is based on a more than century-old tradition of innovations for the building industry.

“In Master Builders Solutions, we concentrate our ability to collaborate across technologies and functions on a global scale. This way, we create solutions geared to meet the individual construction challenges of our customers,” says Dr Tilman Krauch, president of BASF’s construction chemicals division.

The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services includes chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunnelling, waterproofing, sealants, concrete repair and protection, performance grouts, high-performance flooring products and tiling solutions.

Master Builders Solutions® has already been introduced in the Asia Pacific region, including Russia, Turkey, the Gulf Cooperation Council countries such as Saudi Arabia and the United Arab Emirates, as well as in Kazakhstan. Together with South Africa, the range was also launched in Azerbaijan and Jordan during May. It will be completely rolled out worldwide by the end of the second quarter this year and will support BASF in strengthening its position in these emerging markets.

“The introduction of the brand underlines that we are more than a supplier of individual chemical products. BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as a truly global player in the construction chemicals industry,” says Dick Purchase, head of the BASF construction chemicals division in the ORA region (Orient, Russia and Central Asia, Africa).

South Africa’s economy is showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the Master Builders Solutions® brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners.

“Important projects such as the 347-million cubic metre De Hoop Dam in Sekhukhune, Limpopo Province, which would supply potable water to people in the province while also serving the mining industry along the South African platinum belt, are strengthening the province’s social and economic performance. We are proud to be part of this progress by offering solutions which are based on our global know-how and provided by our local experts,” notes Morgan Govender, managing director of BASF Construction Chemicals South Africa.

BASF Tel: 011 203 2422 Website: www.basf.co.za

Product and services portfolio:

– Chemical solutions.

– Concrete admixtures.

– Cement additives.

– Solutions for mining and tunnelling.

– Waterproofing and sealants.

– Concrete repair and protection.

– Performance grouts.

– High-performance flooring products.

– Tiling solutions.

 

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