250th issue celebrated by FLOORS in Africa.
It is with great excitement that we celebrate our 250th issue of FLOORS in Africa magazine – a milestone that most certainly cannot go unnoticed. Such an achievement not only signifies the degree of success the publication has achieved over the years, but also demonstrates its ongoing strength in the midst of a challenging economy.
‘Content is King’ is the concept that drives us to ensure everything we publish is not just good, but great, and we are always taking it one step further. Every issue aims to surpass the previous one in terms of content and design. Looking back, the evolution of the publication over the years demonstrates the continuous dedication of everyone involved to consistently deliver a world class magazine.
With more than 30 years of experience and ongoing commitment to communicate flooring related matters that matter, including but not limited to the latest flooring trends, products, designs, concepts and visions of some of the major industry players in the flooring sector, this publication is proud of its reputation as the go-to source for anything and everything on commercial floors. The industry trusts us to communicate only the very best information that speaks to the needs of industry professionals.
We have numerous clients who have stated on more than one occasion that FLOORS in Africa has guided them to success by creating awareness of their product offerings because the magazine reaches the right people. Clients and readers alike have also commented on how the magazine is used as a tool in their own decision-making, while specifiers use it to inspire new ideas and to keep them updated on everything they need to know before commencing with their next project.
Add to this the fact that FLOORS in Africa has a phenomenal circulation footprint both in print and online, as well as top performance in ABC figures, it becomes clear just how prominent the magazine is amongst the readers.
As we strive towards another 250 successful issues, we look forward to the continued support from the flooring industry as we provide them and our readers with a high-quality product that embraces the world of commercial flooring. As the initial slogan in 1983 so aptly states, “We know the trade and the trade knows us.”
250 Issues: Milestones & key events
1983: Schalk Burger forms and introduces South Africa’s first dedicated flooring magazine, SA Floor Covering Journal.
1988: A new look and feel in terms of design is implemented.
1995: The SA Floor Covering Journal undergoes a name change and becomes FLOORS in Africa. We start printing the publication through Business Print, who is still printing it today.
1996: Liezel van der Merwe and Fanie Venter join the company.
1997: The FLOORS Buyers Guide is published and Madelein Smith joins the company.
1999: Liezel van der Merwe takes over the reign as Editor and Fanie Venter becomes the Financial Director. The first consumer Great Flooring Guide is published.
2000: FLOORS in Africa moves to new offices in Centurion. Schalk Burger launches FLOORS On-line.
2001: FLOORS in Africa moves its offices to Castle Walk to accommodate the growing number of staff members.
2002: The company changes from Iphansi Publication to Media in Africa (Pty) Ltd.
2004: FLOORS in Africa celebrates 21 years.
2006: A new logo is designed and introduced. Sadly, Schalk Burger passes away.
2007: Roxanne Mancini, current Editor, joins the company.
2009: The cover of the magazine undergoes a new look and feel.
2011. Building and Décor is launched on Facebook.
2012: Building and Décor is launched on Twitter.
2013: The first ever SA Flooring Awards are held, celebrating 30 years. The website, www.buildinganddecor.co.za is launched.
2016: Building and Décor is launched on LinkedIn and new look for FLOORS.