Award-winning interior designer, Beth Krupa, recently was tasked with creating “the office of the future” for The Imagine Lab, a unique office space for William Pitt Sotheby’s real estate training facility in Connecticut. The brief to Krupa was to create an environment that encompassed some of the company’s fundamentals – creativity, focus and connection – for both clients and agents alike.
The 3 main challenges
One of the main challenges of the project was creating a welcoming and comfortable aesthetic that was both professional and felt like home to employees and visitors to the company. The second challenge was the variety of seating arrangements. Not only is there a common area in the middle of the space filled with couches, coffee tables and other modern furnishings, there are also several individual breakout seating areas, as well as a kitchen space with high-top seating. According to Krupa, each area deserved its own design vignette. Lastly, the space had to be designed in a way that accommodated potential future tenants, which meant the interior design team had to follow an approach that would allow for maximum flexibility.
Flooring played a vital role in overcoming many of the challenges, especially the need for flexibility. After collaborating with chief innovation officer at The Imagine Lab, Lance Pendleton, Krupa said the design process eventually led them to a multi-colour plank flooring layout — one that allowed for a dynamic, but random aesthetic.
“We had a lot of fun with this, from the talking to the brainstorming. We wanted to create an energy and a certain vibe. The flooring was a big piece of that,” said Krupa.
Krupa specified Parterre flooring because the product fitted the requirements of providing a home-like feel, was quick to install and easy to obtain. Krupa had come across the Parterre brand during a previous trip to a design trade show in New York, Boutique Design New York (BDNY), and she was attracted to the cool and modern flooring selection that the brand offered.
The three styles that Krupa selected from Parterre’s Vertu Luxury Vinyl Plank collection were Feathered Oak, Canal Oak and Harvest Oak. All three flooring styles offered the wood-look Krupa had envisioned for the space.
Krupa added that besides offering a realistic wood look, the product is also long lasting. The client was equally impressed.
“We were looking for something that was both functional and aesthetically pleasing,” commented William Pitt Sotheby’s’ Regional Vice President, Chris Easler.
For more information, contact Parterre Flooring via www.parterreflooring.com.
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