Flooring company’s strategic move facilitates new showroom launch

by Darren
Azura new showroom Jnl 1 17

Azura Distributors recently moved to a new building that features a showroom, warehouse and training facilities.

Towards the end of last year, Azura Distributors announced that it was outgrowing its capacity and moving from Crown Mines to Linbro Park. The move took place in December 2016 and the company recently opened its new building, which features a showroom, training facilities and a warehouse.

Zahir Bham, Director at Azura Distributors, says the company felt it was necessary to launch a showroom where their vast ranges of products on offer can be viewed. Over 300 different laminates, LVT’s, engineered wood, vinyl and bamboo flooring products are now on display in the new showroom.

“With such a large variety on offer, our executive team felt that the small samples that were offered in the past simply didn’t do the products and solutions justice. The benefit of the larger samples is that professionals from the built environment can get a better feel for the textures, designs and grains on the floor,” explains Zahir.

Some of the international brands that are currently on display in the showroom include laminate flooring ranges from Balterio (Belgium) and Egger (Germany); Luxury Vinyl Planks from deZign Floor; Engineered Wood from BKB (Malaysia), Lifestyle, STP (Spain); Bamboo flooring products by Lifestyle and Vinyl Tiles and Sheeting from GerFlor.

“We predict that the exclusive STP range of engineered wood will be very popular in the market. It is a very high-end product and something completely new in the local flooring industry. Customers, dealers, architects and designers are all invited to come and visit the Azura Distributors showroom in Linbro Park. This is where you will truly have access to the latest product trends, designs and decors from flooring innovators across the globe,” says Zahir. “Dealers are also encouraged to bring their clients to the new showroom and make use of the facilities for these engagements.”

The new training facility at the Linbro Park office is earmarked for the training sessions that are geared towards professionals in the flooring sector. Installers, sales representatives and virtually any person involved in the design and construction process can benefit hugely from training and the facility at Azura Distributors is the ideal location for knowledge sharing to take place. Azura Distributors will run training courses at the training centre with involvement and input from SAWLFA (SA Wood Laminate Flooring Association), FITA (Flooring Industry Training Association) as well as conduct international training from suppliers in Germany and Belgium.

The warehouse at the building features increased capacity which allows the company a larger stock holding to meet any demand, says Zahir.

“Azura Distributors has a reputation for being able to supply large projects without long lead times. The new warehouse will help us build upon our established reputation as being the go-to company for large orders that need to be met within time constraints,” comments Zahir.

The new location was a strategic move as it is centrally located and the new building is not only easily accessible from all main roads, but also offers ample parking and a comfortable, convenient environment for Azura’s clients.

For more information, contact Azura Distributors on +27 (10) 599 5999 or via www.azura.co.za.

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