First ever virtual DAS hailed as a resounding success

by Ofentse Sefolo
First ever virtual DAS hailed as a resounding success

Known as the favourite CPD event, Media in Africa’s DAS Virtual 2020 has been elevated even further despite all the Covid-19 related restrictions.

The first ever virtual DAS event was held in September and was attended by more than 200 participants from across the building and décor industries. The participants noted how impressed they were with the event’s format, the quality of speakers as well as the ability to interact and engage with peers.

“We are acutely aware that time is money, and to offer our audience an experience worthy of their time was imperative,” says Media in Africa’s managing director, Marlene van Rooyen.

Beneficial content – virtual format
The virtual format is testimony to Media in Africa’s ability to adapt with the changing environment, while striving to bring their audience the best experience possible, valuable insight and the ability to participate from the comfort of their offices, wherever it may be.

The speaker topics offered valuable insight into the industry and covered designing towards resilience, the blurring of the lines between commercial and residential design, bisociation as a driving force in design, sustainable urbanisation, understanding creative intuition and one of the favourites, the story of the Leonardo.

The platform featured live chats and commenting during the event, which meant that all participants could share, collaborate and engage on each of the segments, delivering a much richer and more meaningful experience.

Sponsors’ and advertisers’ offering was also elevated with direct audience placement, thanks to the event’s interactive format.

Participation and feedback success factors
The program included many notable speakers from companies such as Paragon, Co-Arc Architects, GAPP architects, and more.

Commenting on the event, Heidi Olivier, Product Manager at the Etex Group says, “I think the virtual DAS was fabulous. Some interesting speakers. There were no technical problems and the way you guys did the interaction and engagement with the audience was great. Well done. “

Interslab’s project manager, Kerry-Lee Mannix, notes: “The platform for the actual conference was user-friendly and a fantastic transition of the day’s events.”

Showcasing the best
The 2020 DAS event has showcased the magnitude of skills, expertise and innovation happening in the respective sectors of the industry and /or challenges such as building cities for inhabitants versus with inhabitants, the architect and his ego, and designing spaces for dense urban areas were fruitfully debated while highlighting the need for closer collaboration and knowledge sharing.

Van Rooyen added: “We are immensely proud that we could gain this high level of audience participation, which stayed above 80% during the entire event – extremely high for a full-day digital event. Technology has offered us a viable alternative and from the feedback received, our audience agrees.”

Media in Africa would like to thank the speakers for really stretching themselves and delving into new technology, learning new skills, adapting to new ways of presenting and for making this event possible.

Last, but not least – to the participants, you were fantastic! Thank you for playing all out and making it an awesome day!

Sponsors that made this day possible:
Sponsors of the event included MiTek, Etex South Africa and International Slab Sales. Sponsors had the opportunity to present their products, projects and industry updates, as well as showcase their virtual exhibition stands.

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