Feedback from the 19th edition of DOMOTEX asia/CHINAFLOOR

by Madelein
Feedback from the 19th edition of DOMOTEX asia/CHINAFLOOR

A total of 1 364 exhibitors from 40 different countries, among which 313 were international, exhibited at the 19th edition of DOMOTEX asia/CHINAFLOOR event, which concluded at the end of March. The expo was held at the Shanghai New Exhibition Centre and ten countries, namely Afghanistan, Belgium, Croatia, France, Germany, India, Iran, Turkey, The Netherlands and USA were represented through country pavilions at the show. The total number of visitors increased by 8.2 % from the previous edition reaching 54 529 visitors, among which 12 812 were international flooring professionals.

Susanne Klaproth, Global Director DOMOTEX at Deutsche Messe, one of the organisers of the show, said that the event has once again confirmed its leading position in Asia-Pacific.

“The huge variety of domestic and international brands, in particular, proved the profound commitment of the flooring industry. We received very positive feedback from our exhibitors who appreciated the high quality of the visitors. This motivates us to keep on targeting the best buyers of carpets and floor coverings from China and Asia-Pacific,” said Susanne.

The InnovAction Flooring programme once again gave DOMOTEX asia/CHINAFLOOR 2017 exhibitors the opportunity to showcase their newest products to the audience before and during the exhibition. More than 500 new products were launched on the show’s dedicated online platform by over 400 exhibitors.  Visitors voted online and onsite for their favourite innovative products, choosing the Top 10 from the wood, carpet and resilient sectors. The companies that received an award under the category 2017 Top 10 New Products were:

•    Ere flooring
•    Fuyu Woven
•    Fuxing Carpet
•    Proparq
•    Homedec Weiya Carpet
•    Innomaster Home
•    Jiali Carpet
•    Kingdom Plastics
•    Taishan Artificial Turf Industry
•    Yingtaihongye Home Decoration

On site, visitors had a chance to preview and experience a selection of 50 new products displayed in two dedicated InnovAction Centres. cadex, the international hub for connecting, learning and doing business in the design and architecture industry was held concurrently with DOMOTEX asia/CHINAFLOOR for the second year. cadex hosted three days of conferences, networking, interactive events, creative displays and much more.

Contemporary high-end handmade design carpet showcase launched
For the first time, DOMOTEX asia/CHINAFLOOR in collaboration with COVER magazine successfully hosted “Luxury Brands”, a contemporary high-end handmade design carpet showcase in the heart of hall W5. Luxury Brands consisted of an exclusive display area which featured a curated selection of high-end hand-made carpets from some of the top international rug brands, namely: Amadi Carpets, Ariana Rugs, Art Resources, Ayka Design, Creative Matters, Hossein Rezvani, Knots Rugs, New Moon, Rug Star, Samad, Tissage, Wool & Silk Rugs and Zollanvari. The Luxury Brands showcase was met with great enthusiasm and interest by the visiting audience, showing a clear trend in the Asian market for the handmade carpet sector.

A plethora of trends, technologies and innovations
The exhibition’s halls were flooded with visitors from China, Asia-Pacific and other regions of the world who came to discover new trends, technologies and innovations. They took part in 33 conferences, events and seminars around flooring practices, applications and modern day challenges, presented by world-renowned flooring experts, professionals and designers. Events like the “ALL IN ONE Home Decoration Industry and Wooden Products Development Summit” and the “Bamboo Flooring and Outdoor Decking Matchmaking” attracted a plethora of both domestic and international flooring visitors, while cadex conferences such as the “Luxury Boutique Hotel Design” and “Smart Home” were packed with architecture and interior design professionals.

Continuing on the success its launch in 2016, the US Distributor Delegation again brought together 10 flooring professionals from some of the biggest flooring distributing companies in the US for a China Factory Tour. This tour was followed by the exhibition and onsite B2B match-making with selected exhibitors during DOMOTEX asia/CHINAFLOOR. “The breadth of products at the exhibition was simply incredible. It is something that any executive who deals with Asian manufacturing should experience. I would definitely say the trip provided me with extra knowledge that will prove crucial for future dealings,” said Chuck Greene, hardwood product manager at Apollo Distributing.

The future is looking particularly bright for DOMOTEX asia/CHINAFLOOR 2018, which will mark its 20th year on the forefront of the flooring industry in Asia as the leading flooring tradeshow. With a phenomenal onsite rebooking rate of 64% and excellent feedback from the exhibition’s visitors, the 2018 edition is sure to be even more enriching, maintaining its position as a leading exhibition both for exhibitors and for visitors in Asia-Pacific.

Full thanks and acknowledgement are given to www.domotex.de for the information contained in this article.

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