The African continent has become a key area of growth for the Chryso Southern Africa Group.
The need for infrastructure development in Africa has made the continent a key growth area for the Chryso Southern Africa Group, which includes a.b.e. Construction Chemicals. There are currently 14 Chryso subsidiaries worldwide, with Chryso Algeria being the newest addition to the group.
Business development manager of Chryso Southern Africa, Luis Ferreira, says the company’s products are used on several major African infrastructural development projects, with the Zambian market being particularly active. Commercial, mining, industrial and fuel projects in Zambia, which are being handled by companies such as First Quantum Minerals, Stocks Piling, Thor Developments, WBHO, Inyatsi Construction and Belgravia Ltd, are all using Chryso/a.b.e.products.
The Nacala Rail Corridor project in Mozambique has led to major orders from the likes of Aveng Grinaker-LTA and Infraset, while the East Coast Procurement division of Stefanutti Stocks is using both Chryso and a.b.e. products for the building of a new Standard Bank building in Maputo.
Ferreira explains that a.b.e. has been a major supplier of high-performance products to the South African building industry since as far back as the 1930s. Chryso SA has also been supplying leading concrete and cement admixtures and ancillary products in the country for many years.
“As a combined force, the two companies have an enormous advantage when entering the African market as we are virtually a one-stop shop for an unrivalled range of complementary products and systems,” says Ferreira.
A new distribution network as well as a major awareness campaign, aimed at professionals and retailers, have been launched across the African continent and the Indian Ocean islands. The new distributor network promotes sales in all categories, seeking new markets for the Chryso Group’s products. There are now distributors for Chryso/a.b.e. operating in several African countries including Mozambique, Zambia, Botswana, Namibia, Angola and Ghana.
“We are also planning to establish distribution outlets in Tanzania, Kenya, Uganda and the southern part of the Democratic Republic of the Congo (DRC) in the future,” commented Ferreira.
Chryso France has a manufacturing facility in Reunion and a distributor in Mauritius. In 2013, the company completed a significant upgrade at the Mauritius manufacturing facilities of a.b.e. Construction Chemicals, and Chryso Group sales and distribution are being supported by the stronger a.b.e. operations on the island. Both Chryso and a.b.e. products from South Africa to neighbouring islands such as Madagascar and the Comores are also supported by the group’s Indian Ocean island presence.
Ferreira is ensuring that the Chryso Group’s products are prominently featured at all relevant trade shows and exhibitions in sub-Saharan Africa, and the group has hired a new exports manager, Trevor Enerson, to augment Ferreira’s operations.
In addition, Ferreira is ensuring that the Chryso Group’s products are prominently featured at all relevant trade shows and exhibitions in sub-Saharan Africa.
Chryso Southern Africa
Tel: 011 395 9700