It was with great pride and excitement that the Media in Africa Group (MIAG) directors, Marlene E van Rooyen and Gerda Cowley officially opened the inaugural FLOORS in Africa Expo. 

This was the culmination of a lot of hard work and a commitment to, and by, the flooring industry. Set in the village-style setting of the Indaba Hotel in Fourways, Gauteng, the event was a gathering of the who’s who of the local flooring brands.  

Media in Africa Group (MIAG) directors, Marlene E van Rooyen and Gerda Cowley officially opened the inaugural FLOORS in Africa Expo.

Reconnecting an industry 

“Part of the goal for this event was to create a time and place for the industry to reconnect,” explains producer, and MIAG editor-in-chief Marlene van Rooyen. She acknowledged that it has been a tough couple of years for the flooring industry, but also expressed a heartfelt belief in the potential for growth locally.  

“We were very pleased to see so many players, from stalwart brands to newer entrants into the market, all coming together,” says van Rooyen. 

ProNature in their distinctive, fun outfits welcomed visitors to the expo.

Something old, something new 

Many of the exhibitors took the opportunity to showcase new products, and offered amazing show specials. Event sponsor, Polysales made a bold impression with its new branding and product offering on display.  

The TAL and Polysales demo area was a popular stop for visitors.

Heritage brand, Nouwens, announced its return to the market, with its trusted wool products, and new synthetic offering. See our exclusive interview with Nouwens in the next edition of FLOORS.  

Besides its live demonstrations, TAL South Africa also had a new range of sealers and cleaners on display.  

FloorNet showcased its carpet planks in an array of stunning colours, ranging from red to aqua as well as a practical ‘shades of grey’ option. 

From A to Z 

“Our exhibitors covered every aspect of flooring, from A to Z”, confirms van Rooyen. From construction chemicals, to vinyls, tiles and trims to carpets and wood flooring, as well as the South African Vinyl’s Association (SAVA). 

Monique Hinds of SAVA presented about the importance of recycling vinyl flooring products.

She continues, “Some of these spoke in the nearby auditorium on Friday morning, alongside our guest speaker, GG Alcock”. See our article on Kasinomics HERE. 

“The FLOORS in Africa Expo was a celebration of the local flooring market, its staying power, the wonderful products that we have available, and the promise of a brighter tomorrow,” van Rooyen concludes. 

The flooring industry reconnected with itself, and customers at the FLOORS in Africa Expo, with representation across the whole gamut of flooring options. 

For more information, contact the Media in Africa Group team: 

Tel: +27 12 347 7530 

Email: marlene@mediainafrica.co.za / madelein@mediainafrica.co.za  

Website: www.floorsinafricaexpo.com