Embracing change

by Tania Wannenburg
Doret Desso Jnl 3 15

This passionate individual finds a change in position and company is bringing with it several new and exciting challenges.

After 17 years of sales and marketing experience acquired at Peter Bates Flooring, Doret Botha has accepted the position of Sole Agent for Desso in South Africa. This new role entails the promotion of Desso carpets, in the Southern Africa region, as well as promoting Desso’s sales contracts. Desso is since beginning of 2015 part of Tarkett Group.

Desso believes that businesses need to reshape their models for the circular economy, where goods and materials are re-used and recycled. Inspired by nature’s continuous cycle, Desso is one of the first carpet manufacturers to adopt the Cradle to Cradle* (C2C) design which requires companies to use materials and design products in such a manner that they will contribute positively to the environment and human health. This entails using positively defined* materials so that the goods can be returned and the materials recycled into new, high-quality products through two streams: technical and/or biological.

This model highlights Desso’s ongoing drive to be viewed as pioneers in their field, which has resulted in achievements such as the 2013 Most Environmentally Friendly Flooring Product Award for their Desso Air Master** product. “With all the new innovations at Desso, we hope to add many more of these prestigious awards to our name,” Doret concludes.

* Positively defined = all ingredients have been assessed as either Green (optimal) or Yellow (tolerable) according to the Cradle to Cradle® assessment criteria. As described in Cradle to Cradle® Certified CM Product Standard Version 3.0.
**Cradle to Cradle is a registered trademark of McDonough Braungart Design Chemistry (MBDC) consultants.
***Desso AirMaster® is a registered trademark

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