Domotex in brief

by Darren
Domotex in brief Jnl 2 14

Explore the facts and figures from DOMOTEX 2014 and what it had to offer the industry.

DOMOTEX 2014, a flagship fair for carpets and floorcoverings, came to what has been considered a successful end on 14 January 2014 in Hannover, Germany. It attracted a total of approximately 45 000 visitors from more than 80 nations, with Floors in Africa’s Liezel van der Merwe and Roxanne Mancini included in that figure.

1 350 companies from 57 different nations showcased their latest products and collections at the Hannover Exhibition Centre, with the industry making a strong showing in terms of quality and innovativeness. “The huge array of invitingly cosy carpets, sophisticated parquet and laminate flooring, stylish designer floorcoverings and masterful hand-woven rugs on display sported captivating designs and an astounding variety of materials, colours and patterns which all testify to the highly innovative spirit of the international floorcoverings industry – an industry which is clearly in great shape for the upcoming season,” explains Dr. Jochen Köckler, member of the Managing Board of Deutsche Messe responsible for DOMOTEX. “Exhibitors spoke of greatly improved business prospects and an anticipated upturn in sales.”

Making its debut this year, the “Innovations@DOMOTEX” showcase put a fresh spin on DOMOTEX as a trendsetting event with lots of fresh ideas to offer. The concept was aimed at sparking heightened interest in in select innovations and designs on show by participating exhibitors. The more than 60 highlights featured within Innovations@DOMOTEX were regarded a big success and will now be a centrepiece of DOMOTEX for years to come, as highlighted by Dr. Köckler.

Innovations@DOMOTEX provided visiting professionals with a source of information, while the Innovations@DOMOTEX Talks featured well-known personalities from the architecture scene and fostered dialogue on a host of topics related to floorcoverings. “The Innovations@DOMOTEX” areas enabled architects and interior designers to quickly acquire a concise overview of the many highlighted innovations, and the Innovations@DOMOTEX Guide helped them to explore the innovations in advance so they could plan their tradeshow agenda efficiently,” states Susanne Brandherm of Brandherm + Krumrey Interior Architecture, Cologne.

Down to the facts

57% of the show’s visitors came from outside Germany – approximately two-thirds of them from other European countries – plus around 20% from Asia and about 10% from the USA. The biggest visitor nations included the UK, Turkey, the Netherlands, the US, and Italy. “DOMOTEX is really and truly a sales exhibition, with all the major buyers coming here to do business,” says Mohamed Farid Khamis, Chairman of Oriental Weavers Holding based in Cairo.

In terms of the calibre of visiting professionals, over 70% indicated that they play a major role in their companies’ decisions. The main visitor categories were wholesale and retail buyers, at 25% and 34% respectively. Purchasers from home furnishing and furniture retailers as well as architects were also well represented, with attendance by members of skilled trades on the rise, reaching 25% of the total.

The second edition of the Wood Flooring Summit served as a networking hub for the international parquet and laminate flooring sector while the Skilled Trades Hub provided an array of exhibits and presentations specifically tailored to tradespeople and sellers of flooring solutions, involving practical solutions of interest to parquet and other floor layers, interior decorators and painters, amongst others. Furthermore, the special display entitled “1st Rug Avenue” demonstrated how traditional Oriental rugs can serve as complement to trendy interiors and the best hand-woven carpets were honoured by the industry’s key competition, the Carpet Design Awards, which drew participation by 329 international designers.

The next DOMOTEX will be staged from 17 to 20 January 2015.

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