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Designing the future

by Darren
Decorex

From the world’s most delicious coffee, truly African crafts and the most beautiful dream rooms, Decorex Joburg 2013 paid tribute to the latest trends in home décor and design.

 

Dubbed “the fashion week of décor, design and lifestyle”, Decorex Joburg took place at Gallagher Convention Centre in Midrand from 7-11 August 2013.

Owned by Thebe Exhibitions & Projects, Decorex SA encourages consumers, local decorators and interior designers to seek inspiration locally instead of overseas. This enables them to stay at the forefront of a trend-driven industry. The 2013 décor, design and lifestyle event, which also celebrated its 20th anniversary, provided five days of inspiration to improve and innovate on the home front. The show theme was “bliss”, which looked at inspiring visitors to turn their homes into peaceful sanctuaries. Five halls were filled with exhibits that exuded a tangible sense of optimism complemented by the harmonious incorporation of local and global trends.

Dave Nemeth, a trends analyst and designer, kicked off the event on a high note by unpacking the trends for 2014.

There are two types of trends – micro trends and macro trends. Micro trends come and go and often only last one season. Macro trends, on the other hand, tend to last a few seasons, often with various different interpretations for each season.

According to Nemeth, 2014 will be an interesting year, as we will finally experience the merging of art, design and craft into one concept. Recent do-it-yourself (DIY) tendencies have also made way for a plethora of good quality, unique pieces that reject the idea of mass-produced design and embrace pieces that have a back story, rather than just coming straight from a factory.

In addition to presenting his 2014 Trends Report, Dave was also one of the four designers who participated in the Volvo #MADEFORYOU Designer Pods. Other designers who participated in this design challenge included Sam Collett of The Chalk Studio, Andrew Mackenzie and Wanda-Michelle Hadlow from WMI.

Some top trends for 2014 as unpacked by Dave Nemeth:

• Do-it-yourself (DIY).
• Vintage design.
• Steam-punk – influenced by the industrial trend.
• Masculine trends – influenced by modern men’s fashion.
• Softer colours.
• Digital printing.
• Typography.
• Minimalist, designer lighting.

Sian Steyn, portfolio general manager of Decorex SA, has welcomed the increasing interest in what Decorex SA has to offer on behalf of South Africa’s leading decorators and designers.

“With more than 50 000 visitors each year, Decorex Joburg is without a doubt the most effective platform to reach members of the public as well as influential trade visitors and buyers. We really appreciate the support of the décor and design community along with our sponsors, Plascon, M-Net and Sunday Times, who all contributed to the success of our exhibitions.”

The buoyant international design stage has left South Africa well placed to explore its design ambitions and unique flavours, and Decorex South Africa has once again proven the perfect platform to showcase the offerings from the most prominent established and up-and-coming designers and producers the country has to offer.

Decorex SA
Tel: (011) 549 8300
Website: www.decorex.co.za

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