Bath fixtures and furnishing manufacturer, Wetstyle, recently unveiled its new showroom in Montreal. Atelier Moderno was hired to work with Wetstyle to create a space that would reflect the brand’s ideology and identity. This full-service design and architecture firm specialises in creating elegant and responsive environments through the manipulation of light, material, scale and programme. The project received the Best Showroom Award at the 2020 Grands Prix du Design awards.
Located directly below the company’s corporate offices, and connected by the company’s factory and operations facility, the showroom occupies 1077m² of Wetstyle’s corporate complex. Besides showcasing the brand’s product lines, the showroom also features an open-air kitchen for hosting events, a museum-like section portraying aspects of product manufacturing, and a dedicated training facility for the company’s designers, sales representatives and other stakeholders.
The existing structure is lined with expansive windows and one of the challenges of the project was to eliminate outside focus. Another requirement was that the showroom be filled with distinct, intimate spaces to highlight individual products. Jean-Guy Chabauty, President of Atelier Moderno, comments: “In approaching the scale of the products, the architecture and the outside environment, we created a forest of floating walls that zigzag through the open space to create a circuit presenting different décors for each product.”
Highlighting the marble-esque porcelain floor
In a contemporary space of white with black contrasts, floating ceiling elements provide the effect of walls rising from beneath the floor and into the ceiling. Atmospheric lighting, combined with non-obtrusive walls, isolate and set the mood of each product space. The strip lighting and spotlights reflect off the porcelain floor with marble-esque qualities. A centralised, custom-built staircase further divides the showroom level from the office space above. Gold finishing highlights the floating stainless-steel structure, with walnut stairs providing a warm transition to a contemporary and open space above.
The warmth of the wood, the mood of the lighting and clean pure lines help to distinguish the open space, conducive to collaboration, from the enclosed offices that surround it.
The showroom is the face of our beautiful finished products, and we have succeeded in creating a space that captures the essence of that beauty,” says Mark Wolinsky, President of Wetstyle
Photos: Adrien Williams
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