Design with a purpose

by Madelein
Design with a purpose

Design, more importantly creative and innovative design, is imperative to a sustainable future for forward-thinking companies who are leaders in their market, and is in line with Belgotex’s mission, values and attributes.

Edward Colle, Belgotex Sales and Marketing Director, says: “We all have choices to make on a daily basis, whether you are a consumer, an SME or a multi-national corporate. Designing with a purpose is extremely relevant in the creative space, I believe that our daily actions and support of brands is extremely important because if we continue to support movements and business without clear and positive purpose, we are failing in the long term.”

Belgotex remain leaders in flooring solutions worldwide, with a reputation spanning 35 years as sustainable pioneers in the flooring industry. The company designs, manufactures and delivers quality floors that endure the speed of life.

A member of the multi-national Belgotex International Group with seven companies across four continents, Belgotex offers five types of flooring, including carpeting, vinyl, artificial grass, underlays and rubber, in more than 80 ranges of various commercial and residential flooring to the corporate, commercial, healthcare, retail, educational, hospitality, sporting and landscaping sectors.

Founded on a culture of persistence, courage and resolve, the company adapts its operations and product portfolio to remain competitive through continuous analysis and in-depth understanding of market trends, asking more of itself.

With innovation at the heart of the company, Belgotex recently introduced four new ranges that deviate from the norm where the design and aesthetics of carpets are concerned. Softology is a new residential carpet range that delivers luxury and style with new and distinctive colours in soft, demure and deep, striking hues, breaking the grey, beige or dark colour monotony so common in soft floor coverings. In alignment with trends towards more natural and nature-inspired looks in decor and flooring, products inspired by natural materials such as raw wood and concrete, the new commercial range, Cast, is one such product with its strong, concrete-inspired look. Commercial ranges Prime offers a striking canvas of confident colour to create upon. Fringe has been created with pops of Prime’s palette and both ranges share the commode multi scroll texture.

Operating from their 100 000 square metre green factory, Belgotex is committed to environmentally responsible manufacturing practices, asking more of themselves and less of the planet in all that they do.

The company’s ongoing green journey, which began in 1991, has to date earned them the coveted GreenTag certification as well as 6 stars in SA’s first custom Green Star SA – Existing Building Performance rating for an industrial facility.

For more information, contact Belgotex on +27 (33) 897 7500 or via www.belgotex.co.za.

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