Decorex SA is set to become bigger & better thanks to its collaboration with Inspire Trade Expo.
Thanks to a recent collaboration with Inspire Trade Expo, South Africa’s exclusive business-to-business furniture, décor, design and retail trade exhibition, Decorex SA promises to become bigger and better than ever before.
Inspire Trade Expo, which launched in 2014, has carved a niche for itself on the African business and trade calendars. Retailers, architects, interior decorators and designers, hotel, game lodge and B&B owners, as well as corporate procurement representatives flock to the annual show to view the very latest on-trend décor and design items showcased by wholesalers, importers, exporters, manufacturers, agents and distributors of furniture, décor, hospitality interiors, office furniture, and retail shop fittings and display.
“This collaboration has been an unprecedented boon for the design-industry event sector,” says Carol Weaving, Managing Director of Thebe Reed Exhibitions, which owns the Decorex SA and 100% Design South Africa portfolios. “Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand.”
Like Decorex SA, Inspire Trade Expo strives to innovate and grow local manufacturers as well as foreign investment and trade in this arena. “By joining forces with Decorex SA, Africa’s largest consumer décor, design and lifestyle exhibition, Inspire Trade Expo clients will be able to leverage the positive positioning that comes with a trusted 23 year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry,” says Rina Fortmann, of Inspire Trade Expo, who, like Carol, is a leading exponent within the exhibition industry in South Africa.
Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service, she adds.
“In the current economic climate, exhibitors – whether from the trade or the consumer sectors – need to choose their showcase platforms wisely,” concludes Carol. “The recent partnership between Decorex SA and Inspire Trade Expo gives them a single definitive option with the promise of an outstanding return on investment going forward.”