Interview with new deputy CEO
In a newly created position, Atterbury has appointed Armond Boshoff as deputy chief executive officer (CEO) from 1 August 2017.
Armond holds a BSc degree in actuarial and financial mathematics from the University of Pretoria and recently completed his MBA at the University of Oxford’s Saïd Business School, where he made it onto the Dean’s list two consecutive terms. After working as dealmaker in Rand Merchant Bank’s investment banking division, he joined Atterbury Europe in 2015 as head of corporate finance and treasury.

WALLS & ROOFS editor, Marlene van Rooyen, caught up with him just a few weeks after he took up his new position.

“It is a huge challenge, but I am excited to work with and learn from the current executive team at Atterbury and to be part of driving the company strategically for the next 20 years. This whole process is incredibly humbling and I’m under no illusion about the challenges that accompany this great opportunity,” Armond comments on his new role as deputy CEO.

These challenges include the current uncertain political and economic climate, but Armond emphasises that Atterbury will continue investing in South Africa, which remains one of its core operating areas. “We are here to stay,” he says. “It is important for us to acquire prime property and develop the finest infrastructure at the best locations in the country through mutually beneficial partnerships. And thanks to Atterbury’s good reputation, built over the last 20 years, we are excited about our pipeline.”

In fact, the company has recently obtained a coveted piece of real estate – the last portion of the original Erasmus farm in Pretoria – and is planning to develop a “mini-Waterfall City” with residential, retail and commercial buildings.

An ethos of fairness
It is Atterbury’s way of doing business, linked to its motto, “It’s a matter of association”, that resonates with Armond. “When I started working at Atterbury, it was striking how all the deals that are being negotiated find a win for all parties involved – nobody loses. And when a deal has been concluded, no one deviates from it. All transactions are mutually fair in order to keep relations strong for future business,” he explains.

Looking ahead
In his new role as deputy CEO, Armond plans to carry on this ethos of fair business focus on building a sustainable and representative business in the South Africa of today, but with some renewal. “For example, we are exploring how we can integrate the lifestyle aspect more and incorporate technology into our developments, and how we can partner with service providers to offer value-added products,” he states.

“In addition, I want to develop the next wave of emerging leaders in the company. These individuals have so much intellectual property and experience available to tap into, and I am excited to work closely with this group to ensure continuity for the next 20 years,” he concludes.

Atterbury Property
Tel: 012 47 1600

Armond Boshoff in 10 questions:
1.    Family? I’m married and have a two-and-a-half year old daughter and another girl on the way.
2.    Favourite sport to play? I like to play golf and run, and I played a bit of rugby while studying at Oxford.
3.    Favourite sport to watch? Rugby, cricket and golf.
4.    Favourite food or meal?I like a wide variety of food, from Indian cuisine to traditional braaivleis.
5.    Favourite tipple? Chardonnay or a good red wine.
6.    Bush, berg or sea? Bush for sure!
7.    Favourite movie? Don’t have one.
8.    Favourite author? Deon Meyer.
9.    What are you reading currently? Koors by Deon Meyer.
10.    Name one item on your bucket list? We travelled a bit whilst in the UK and again realised how beautiful our country (and continent) is. So I will prioritise local travel for the foreseeable future.

Caption Main Image: Armond Boshoff, new deputy chief executive officer of Atterbury.