BASF South Africa has appointed Benoit Fricard as Managing Director of BASF South Africa and Country Cluster Head for Southern Africa. Benoit has been working for BASF since 2002 and has demonstrated exemplary leadership skills in each position he has held – most recently as Director of Performance Materials for BASF South America. He holds a Betriebswirt (FH) Diploma and a Master’s Degree in Economics as well as an MBA.

Last year BASF reorganised its market area focus on the African continent, dividing African operations into four country clusters: Southern Africa; East Africa; West Africa and North-West Africa. As Country Cluster Head for Southern Africa, Fricard will lead the operations in the region, focusing on the strategic plan for operational excellence and on local customer centricity. He is based at the BASF offices in Midrand, South Africa.

For more information, contact BASF on +27 (11) 203 2400 or via