Cersaie 2016 promises an all-round ceramic experience

by Tania Wannenburg
Cersaie promises all round ceramic experience Jnl 5 16

Third-year industrial design student designs new look for Cersaie 2016, an international exhibition of ceramic tile and bathroom furnishings.

From materials through styles and designs, to the functionality of ceramic products, Cersaie 2016, an international exhibition of ceramic tile and bathroom furnishings, is promising the whole spectrum. The international tile show was founded on four pillars: The exhibition, the meeting place, interactions between people and knowledge of materials.

This year’s look

For its 34th edition, Cersaie has once again challenged Italian universities and technical college students to design a specific trademark image for the show. Silvia Spilateri, a third-year student at the Industrial Design Laboratory of the Polytechnic School of Palermo University, came up with the winning design.

“The new image is focused on the concept of exhibition, as a place in which the various levels and spaces of ceramics, in all its manufacturing and expressive variety, can meet and intersect, but also a place for meeting people interested in knowing, innovating and designing this extraordinary material,” says Silvia.

“A concept which, in the form of photographic images, considers ceramic coverings in a sectional view, thus underlining its character as a product and structural element.” Spilateri’s design will be the official logo for Cersaie 2016.

The competition
Three schools took part in the 2016 edition of the Beautiful Ideas competition:
•    The Architecture Faculty of La Sapienza University, Rome (design, visual communications and multimedia).
•    The Architecture Faculty of Genoa Polytechnic (product and event design).
•    The Polytechnic School of Palermo University (industrial design).

The jury comprised design professionals such as Anna Steiner, Professor at Milan Polytechnic, and Gianluigi Colin, Art Director of the Corriere della Sera newspaper, as well as representatives of Confindustria Ceramica. From the many submissions they selected the work of Silvia since her entry, both as graphic composition and visual solution, highlights the materiality of the product in relation to the industrial process. It also underlines the role of ceramics in architecture and other environments, in which the human figure remains the central focus.

The winner
Silvia Spilateri is the fourth student to have won this important competition. Born in Erice in the province of Trapani in Sicily, Italy, in 1992, she graduated from the Michelangelo Buonarroti Art School in 2011, where she participated in a number of competitions: In 2008, the L’Arte in Bottiglia competition for the Barbera d’Asti wine label as well as the Il Volo di Pègaso – Oltre l’ignoto artistic-literary competition; in 2009, a design competition run by the Ministry of Culture and Tourism for gadgets to promote the image of the Ministry itself; and in 2015 the Trapani Contemporary Art Biennial under the title Caseminime.

Source: www.cersaie.it

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