It wasn’t that long ago that there was an ongoing battle each year between the Italian and Spanish ceramic tile industries to determine who was the world leader in this sector, but this has all changed in recent times with the increasing advance of Chinese manufacturers into world markets, who commanded 30% of the total 1 808 million square metres sold during 2010
However, Italy gained 6% from the previous year to 23%, and Spain held their own at 14%, marginally up on 2009. Turkey and Portugal were also marginally up at 5% and 2% respectively, whilst Mexico and Brazil dropped to 3% each during 2010. (Brazil exhibited at CERSAIE 2011.)
Not quite the same in terms of value, however, where Italy rules the roost at 41% (up 9%) and everyone else (except China at 22%) was down on the previous year, once again indicating that they may be price cutting in order to maintain market share of a total market that reached 10 700 million Euro in 2010.
However, Italy is showing a 4.6% increase in the first half of 2011, compared with the previous year, so the international year-end results should be very interesting.