During the month of October 2013, Van Dyck celebrated its 65th birthday. While many companies will take time to reflect on their past achievements and successes, Van Dyck feels it’s more important to focus on the future, seeing that it’s vital to continue to build a company that will last another 65 years.
The company has undergone a number of noteworthy changes over the past few years. The old Van Dyck Carpets logo with its recognisable shade of blue and diamond shape represented tradition. It also represented the fact that the brand had become a tried and tested, renowned brand over the past 65 years. The new logo, however, was launched in 2011 and it reflects Van Dyck’s commitment to sustainability as well as a new strategic direction.
The new logo is bright green and the font and shape are more modern in order to represent the energy and youthful spirit of the revitalised Van Dyck brand as well as the new wave of modernisation taking place in the organisation. The word ‘carpets’ was also dropped from the company’s name due to the fact that Van Dyck now offers a wide variety of flooring products (not merely carpets).
The company distributes a number of products, sourced from its overseas partners. These products include everything from carpeting and luxury vinyl flooring to wall coverings and underlays.
Van Dyck’s international partners include prominent international floorcovering suppliers, which were selected in line with the company’s sustainability efforts. These suppliers include Balta (which specialises in broadloom carpets, rugs and residential carpet tiles); Modulyss (which offers durable tufted carpet tiles made in an environmentally responsible way); Instafloor (acoustic underlays made from recycled rubber); Easigrass (a leader in advanced artificial grass products) and Polyflor (which is renowned for its vinyl flooring products).
There are many reasons why companies like Van Dyck are starting to place a larger emphasis on green initiatives. These reasons include environmental concerns, building regulations, cost cutting, corporate image as well as public pressure.
Van Dyck sources raw materials from organisations with ISO 14001 accreditation and, after that, it focuses on incorporating post-consumer recycled content. The company also concerns itself with a number of things with regard to manufacturing, namely reducing energy consumption, using clean technology, reducing production waste, efficient planning around peak electricity demand times as well as the use of renewable energy where possible.
Over the last 3 years, Van Dyck has launched various environment-friendly innovations, the most important being:
1. February 2010 – the launch of Ecolay underlays made from recycled rubber from post-consumer waste (tyres).
2. May 2010 – the launch of Oxygen, the first carpet tile manufactured in SA using recycled material from post-consumer waste (PET bottles).
3. October 2010 – the launch of Florpoint Earth, their first polypropylene needlepunch product partly made from recycled fibres.
4. June 2011 – Van Dyck changes its logo and corporate image to solidify its sustainability vision and mission.
5. October 2011 – the launch of Barcode Earth, a new contemporary and innovative needlepunch product partly made from recycled fibres.
6. November 2011 – their sister company PFE Extrusion (that supplies all our polypropylene fibres) becomes ISO 14001 accredited.
7. July 2012 – the launch of InstaLay, a peel & stick underlay made from recycled rubber from post-consumer waste (tyres).
8. August 2012 – the launch of Wall Expressions, a new range of wall coverings made from 100% recycled fibres from post-consumer waste (PET bottles).
9. December 2012– Van Dyck becomes ISO 14001 certified.
10. August 2013 – Van Dyck receives its ISO 14064 Green House Gas Emissions verification report.
11. September 2013 – the launch of Camaro, an LVT range from Polyflor with more than 15% recycled content.
Traits to ensure ongoing prosperity
Besides diversifying its product range and offering clients more environment-friendly flooring solutions, there are also a number of other initiatives that Van Dyck is pursuing in order to remain relevant and sustainable in the industry. One of their core focuses, for example, is investing in their employees so that they continue to further develop their skills and make them more multi-skilled to meet the ever changing demands of the market. Secondly, the company continues to focus on developing a long term partnership with its customers.
“In any business purpose, we all work to serve our clients. So we owe it to our clients and we wish to express our heartfelt appreciation to them for their belief and support over the years,” commented Dr Mehran Zarrebini, CEO of Van Dyck.