In February 2017, Nouwens Carpets launched a rug app in Playstore and iTunes. The app allows customers to browse the company’s shelf ranges online from their computers or phones while also offering them the opportunity to create rugs according to their preference.

Nouwens Carpets Chairman, Oscar Grobler, says that digital technology is increasing people’s appetite for quick and reliable service.

“This app will save our customers time and even add value to interior designers who are assisting clients with redecorating their homes. Although there is a growing trend and preference for installing hard floor surfaces, there is still a demand for the comfort of a textile floorcovering in the form of loose rugs placed in key areas within people’s homes,” says Oscar.

Besides being able to choose off-the-shelf carpets, they can also have their rug over-locked in a yarn colour or fabric of their choice, or even select acrylic binding as an option. After making the selection on the app, customers can securely pay online and the rugs will either be delivered to their home or to their nearest Top Carpets outlet, allowing them to collect the rug at their convenience.

“The app’s benefits are two-fold. Firstly, it will give us insight and understanding into our customers’ choices and preferences. Secondly, it will enhance our clients’ buying experience by saving them time and giving them a chance to customise rugs to suit their homes, without compromising on the style and quality synonymous with the Nouwens brand,” concludes Oscar.

For more information, contact Nouwens Carpets on +27 (58) 622 1101 or via