Marley Building Systems has acquired the South African Gypsum business of Lafarge. The finalisation of the deal was announced on 2 November 2015.
Marley Building Systems’ acquisition of the South African Gypsum business of Lafarge has been finalised on 2 November 2015. Making the announcement, Marley Building Systems commented that the acquisition is complementary to its business and that the combined team will create a unique and competitive offer that capitalises on today’s Southern African building trends.
The acquisition is also in line with Etex’s vision of strengthening the brand’s position by investing in Southern Africa.
SA a driver of growth for Etex
Etex is a Belgian industrial group that specialises in manufacturing and marketing building materials. The group has been firmly established in both Europe and Latin America since 1905 and 1937 respectively. Now it is looking to strengthen its position in Africa, with the Southern African region and Nigeria as the company’s main drivers of growth.
In the Southern African region, growing populations together with an ever emerging middle class are some of the main reasons for a rising demand for housing. In fact, South Africa alone already accounts for 15% of Africa’s GDP. Etex has recognised this developing trend over the years and is committed to answer the need for sound building materials.
In addition, increased regulation of the Southern African market also plays a role. Various quality standards have been put in place over recent years, for example SANS 204 for Energy Efficiency in Buildings and SANS 517 for Light Steel Frame Building (LSFB). The company is expecting that alternative building methods, such as dry construction, will gradually replace traditional construction.
Besides amplifying its presence in Southern Africa, the acquisition will also enable Marley Building Systems to combine the expertise of various support functions, such as marketing, sales and customer service. Thus, the company will achieve higher operational excellence and service quality, and a more streamlined structure in the region.
Four core businesses
Etex’s four core businesses are:
• Cladding and building boards in fibre cement and plaster.
• Roofing materials.
• Passive fire protection and high-performance insulation.
• Ceramic floor and wall tiles.
With more than 17 000 employees operating at 118 production sites in 43 countries and with annual sales of about three billion euro, Etex is an international player in sustainable building materials and solutions.
Marley Building Systems
Tel: 011 316 2121
Website: www.etexgroup.com / www.marleybuidingsystems.co.za