Trade delegates from Brazil recently held a series of successful meetings with businesses from Kenya, Tanzania and South Africa, whom all identified the scope for growth.
Brazilian trade delegates recently held a series of successful meetings with businesses from Kenya, Tanzania and South Africa in Johannesburg, in a trade mission brought to sub-Saharan Africa by the Brazilian Trade and Investment Promotion Agency Apex-Brasil.
The leading Brazilian manufacturers and exporters, representing around 30 companies in the construction, food & beverage, home furnishing, electrical & electronics, agricultural and industrial equipment and food processing, catering, medical and transport & automotive sectors, met distributors, agents, retailers and wholesalers from SA, Tanzania and Kenya over two days.
“African buyers participated in an average of ten meetings each,” says Andre Favero, Business Director, Apex-Brasil. “Few of these Brazilian companies have been to sub-Saharan Africa before, and local businesses have been impressed with the quality and competitive pricing of their products. We expect a good increase on exports to these countries whose buyers are meeting our companies in this mission.”
Bilateral trade between Brazil and Africa has grown from $6.153 billion in 2003 to $26.761 billion in 2014. However, according to Apex-Brasil, there is room for significant trade growth. The Brazilian trade delegates said they were optimistic about the outcome of the mission.
Several Brazilian manufacturers concurred that there is significant growth potential and that there is growing interest in their products in sub-Saharan Africa. “We have had promising meetings with delegates from Tanzania, Kenya and South Africa,” says Damaris Eugenia Avila da Costa, Director of Braseco, a building materials company.
Ricardo T. Kono, Export Manager for furniture maker SMP Indústria e Comércio de Móveis Ltda echoes these sentiments. “We believe there is good potential for us to grow in the region, particularly in the South African market.”
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