Background Information – GFG

by Darren

Why advertise your product in the GREAT FLOORING GUIDE?

  • We have the largest décor related distribution in the country! The print run of the GREAT FLOORING GUIDE amounts to 135 000 copies, making this is the BIGGEST magazine drive of its nature in South Africa. We found a vehicle for you to spend less and reach more consumers with your message.
  • Our route to market includes print media, face to face interactions and online publishing thereby ensuring you 3 contact opportunities.
  • We partner with current top décor magazines and speak to consumers that are actively building and renovating. We put your product in front of people that want to buy!
  • The GREAT FLOORING GUIDE has been successfully published for 11 years and is now the sought after and trusted publication for consumers when purchasing flooring.
  • As publishers of the well-established FLOORS IN AFRICA, we have the skilled expertise to produce a flooring guide with a correct and timeous message to the consumer market. This insures that they read and refer to the publication in their decision making. We are a trusted source of information.
  • The GREAT FLOORING GUIDE prides itself on the fact that it’s the only one of its kind and has helped thousands of homeowners to purchase wiser when they buy flooring.
  • Investing in the GREAT FLOORING GUIDE gives you the opportunity to position your company as a main player in the flooring industry.
  • MEDIA IN AFRICA specialises in niche publications. We have a built reputation of producing magazines that give you return on investment in a very competitive economy.
  • The GREAT FLOORING GUIDE takes your product to almost a million consumers. It is by far the best advertising buy for you to reach these numbers in the residential market.
Competitive circulation
Print order per magazine (Nov ’09)


135 000

Garden & Home 95 000
Tuis & Home 96 000
SA Garden/SA Tuinpaleis 78 100
House & Garden
House & Leisure
SA Home Owner 55 000
SA Country Life 45 000
The Gardner & Die Tuinier 62 600
Top Billing 32 000
Elle Decor 31 000
Habitat 23 000

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