Cersaie and Marmomacc were held in September 2014. Walls & Roofs Magazine looks at some of the winning projects, insightful keynote presentations and innovative projects.

 

Cersaie 2014 was held on 22 September to 26 September in Bologna, Italy. The exhibition is considered as a prestigious opportunity to show off ceramic products and innovations, meet architects and find out what is new in the world of design.
The event once again topped 100 000 visits, with increases in numbers of both unique visitors and international attendees. The commercial side of the event was complemented by initiatives catering for the world of architecture, interior design, installation and end-consumers.

It was the first year that Cersaie opened its doors to exhibitors of wood, marble and natural stone. The 2014 show hosted 945 exhibitors (45 more than in 2013), including 339 non-Italian companies (+37) from 38 countries.
Teaching architecture students to understand the things they study
On Friday, 26 September, architect and designer Riccardo Blumer was joined by students on stage at the exhibition for the Lesson in reverse: an hour and a half of experiments to help students appreciate that in life “We need to understand the things that we study, read and teach in a physical, real and tangible way”.

Blumer, who won the Design Preis Schweiz and in 1998 the Compasso d’Oro award, invited students onto the stage to experience how certain animals see, to discover the weight an eggshell can withstand before it breaks, to appreciate the real weight of 20kg and to explore many more aspects of everyday life that we often pay little attention to, such as the weight of air and the frequencies of sounds.

The presentation was a truly physical experience to all who attended. Blumer’s Physical Exercises in Architecture and Design are part of a method he uses to investigate key aspects of architecture in relation to human evolution.

Adi Ceramics Design Awards
The Adi Ceramics Design Awards were organised jointly by ADI (Industrial Design Association) and Cersaie, and its goal is to honour the most innovative Italian ceramic products on display at the show.

The jury consistomg of Carlo Branzaglia (chairman of ADI, Emilia-Romagna delegation), Oscar Colli (editor of magazine Il bagno oggi e domani) and Silvia Stanzani (designer). They chose seven products, which are now automatically short-listed for the prestigious ADI Design Index 2015.

The winners of the competition were Ceramica Fioranese for the product Urban Avenue, Azzurra Ceramica for Azzurra Art, Florim Ceramica for Florim Oversize Magnum, Ceramica Flaminia for Bonola, Tagina Ceramiche d’Arte for Esagona, Rubinetterie 3M for 22mm and Hom for Piastrella Sinterizzata.

About the winning projects

Ceramica Fioranese – Urban Avenue
A comprehensive, wide-ranging art direction project characterised in 2014 by the prefix, Urban Avenue is a particularly effective element both technically and aesthetically.

Azzurra Ceramica – Azzurra Art
A direct manufacturing process that combines technology and craftsmanship and offers unlimited scope for customisation to pre-empt the needs of the market.
 
Florim Ceramica – Florim Oversize Magnum
A concept translated into a product line that extends over the group’s various brands and displays innovative characteristics in terms of production and application, opening up new opportunities for the use of ceramic tile.
 
Ceramica Flaminia – Bonola
A highly effective product that further develops the company’s strong brand identity, a powerful concept with a constantly evolving history.
 
Tagina Ceramiche d’Arte – Esagona
This unique process from Tagina Atelier maintains a strong focus on ceramic material and involves a high level of engineering and product customisation, taking problem solving as a key element of the design.
 
Rubinetterie 3M – 22mm
A highly sophisticated engineering project that has created a striking, original shape, with a strong focus on production parameters in terms of materials and uses.
 
Hom – Piastrella Sinterizzata
This project for a heated ceramic tile has a dual focus on material and surface, opening up a wide range of potential uses that have already been explored at an embryonic stage.

Ortipertutti Competition Awards at Cersaie
The award ceremony for the Ortipertutti urban agriculture design competition was held during Cersaie.

“This competition offers an important opportunity to redevelop the urban landscape and to create urban vegetable gardens designed according to a number of key factors,” commented the Bologna City Council’s urban planning and environment officer, Patrizia Gabelli.

Over 80 projects were submitted. The competition and it explored three design areas: urban vegetable gardens, vegetable plots in gardens and rural vegetable gardens. Massimo Poeta, Paolo Guidotto and Davide Consolati from Rovereto were crowned as the winners and their project will be implemented in three areas belonging to the Bologna City Council.

“The winning project transcends the notion of a garden as an enclosed space, instead proposing a flexible open layout that allows for subsequent developments and changes,” said the judges.

Master of Stone presents several awards at Marmomacc
The 49th Marmomacc drew to a close on 27 September. Several awards were presented at a prestigious gala function in the Santa Margherita Arena area in the Inside Marmomacc & Abitare il Tempo Hall.

The Best Communicator Awards were judged by a prestigious jury including Livia Peraldo Matton (director of Elle Decor Italia and Home), Giorgio Tartaro (president of the jury, journalist and television presenter), Luca Molinari (architect), Patrizia Pozzi(landscape architect) and Marco Romanelli (architect). The awards went to people who were able to communicate the importance of stone exhibitions as a means of communication to the design industry and the first prize (as well as special mentions) were judged in four categories: Design, Innovation, In the World and Abitare il Tempo.

The judges visited and evaluated all the stands in the exhibition centre. The first prize in the design category went to Grassi Pietre and the installation by architect Manuel Aires Mateus within the scope of the “Living  Stone” project for its poetic reinterpretation of the theme of the patio and the use of stone in a free-flowing pattern.

MB SpA won the first prize in the Innovation category for a project by architect Giorgio Canale. The judges commented on the project team’s ability to transform machinery into an aesthetic matrix that was able to convey meaningful messages to the audience.

The first prize for the In the World category went to Greece-based company Stone Group International for a project by architect Michalis Theofilou, for having created an evocative set-up that combined the myths of ancient Greece with contemporary stone processing.

The category reserved for companies exhibiting at Abitare il Tempo Itlas claimed with the project by architect Marco Casamonti of Studio Archea for having transformed a semi-finished product into a poetic element capable on its own of defining the stand area.

Master of Stone 2014 awards
The Master of Stone 2014 awards were also announced at the same event and people who have helped to distinguish and promote stone within specific local areas were celebrated. Fajar Gelora Inti received the award for being one of the largest producers of natural stone in Indonesia.

Famous Italian cartoonist Maurilio Manara (better known as Milo) was also acknowledged for his creative sculpture called Valpolicella. The judges said that this sculpture, which is made out of marble, promoted the tradition and culture of marble processing as an idea and art.

Woman of Marble Award
The final award of the evening was the Woman of Marble Award, which was received by architect Benedetta Tagliabue for her skills in experimenting with innovative forms and materials where design embraces thought, speaks through details and narrates a poetic sensitivity, as well as her architecture conveying values such as environmental sustainability and social housing.

For more information, visit www.marmomacc.com and www.cersaie.it, to whom thanks and acknowledgement are given.