Dulux Luxurious Silk brings the best of protection and interior style to add luxury and beauty to anyhome. The feeling of home is closely associated with comfort, safety and luxury. As humans, this place of solace often reflects our style and personality while it provides a safe haven.

 A changed perception of health

Kantar’s “Whitepaper on new Consumer Health Behaviours due to Covid-19” reveals that our perception of health has changed because of the Covid-19 crisis. Hygiene now plays a role in the new definition of health.

Dulux thus launched the new and improved supreme stain-resistant Dulux Luxurious Silk, with silver ion technology offering more protection. 

A product meeting evolving aspirations

“We are now seeing an increase in the need for wellbeing and responded with a product to meet the evolving aspirations. Combined with sound cleaning practices, Dulux Luxurious Silk enhanced with silver ion technology helps to promote a more hygienic environment,” says Preneshree Ramsaywok, brand marketing manager at Dulux Consumer.

Dulux Luxurious Silk comes in a selection of off-the-shelf colours that are easy to mix and match; and offers over 2 000 hues from the Dulux Colour System for those seeking a colour tailored to their specific sense of style. It also has a green design and is low in volatile organic compounds.

For more information on Dulux colour inspiration, visit the Dulux social pages: Facebook, Twitter, Pinterest or Instagram

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