The way in which people live, interact and do business is constantly changing, and therefore our environments and brand-customer interactions should too. To help businesses get insight into the preferences of the people they are trying to reach, TrendHunter has released its Top 18 trends for 2020 report, to provide a platform for businesses to find innovative ideas faster.
WALLS & ROOFS has picked out some of the top trends relevant for the architecture and design industry.
Catalysation: Inclusive design
Brands and designers are playing an increasing role in accelerating the personal development of consumers.
For example, inclusive design is no longer only for those with physical disabilities. Businesses and institutions are now creating spaces for children that accommodate a wide range of mental and physical health-related needs, whether it is prioritising ergonomic classroom desks or comfortable learning environments.
The increased focus on inclusive design comes in response to discourse-identifying conditions that are most conducive to learning and innovating. These spaces cater for the modern parents’ desire for well-rounded and personalised learning experiences for their children.
With more and more people trying to break down the stereotypes associated with each generation, the world is redefining what it means to grow old, to be young or “assigned to” any specific age, and overall, life is becoming more playful.
The Boomerlennials trend is based on the fact that Boomers and Millennials have a lot in common: There are parallels between the social media and hippie movements – a tendency towards activism (albeit in different forms), and a focus on interpersonal relationships. Boomers’ appetite for experience and story-based brands also suggests that they easily gravitate towards products typically associated with the Millennial demographic.
Because the aging Boomer demographic has free time and resources in retirement, they’ll have the freedom to reconnect with tendencies from their youth. But this might mean that a different take on retirement villages might be necessary.
Experience: Gamified stay
One positive aspect about social media is that it has created an “attention economy”, where shareable memories are more valuable than material goods.
Hotel brands that are making the most of this trend are incorporating elements of gamification in the hotel experience, whether it is in the theme of the rooms or playful brand-customer interactions that set them apart from the competition.
This shift in the hospitality space comes as the hotel industry is required to compete with the ever-expanding homestay industry. As more consumers become globally influenced, seeking out the authentic local experiences that come with homestay services, gamified hotel packages that focus on “play” are revamping the hospitality space for consumers who would still consider novelty travel experiences over cultural ones.
Simplicity: Active silence
In a busy, cluttered world, simplicity stands out. Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices – namely those that prioritise silence.
By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As consumers and employees look for ways to balance their personal and professional lives, they have become more preoccupied with achieving “mindfulness”, and are willing to experiment with both traditional and non-traditional ways to achieve it.
Naturality: Milk-made textiles
With a bigger awareness of humankind’s ecological footprint on the planet, consumption guilt causes consumers to seek out products that are conducive to environmental, spiritual or physical purity.
One such trend is milk-made textiles used for anything from fashion to home textiles. These more sustainable fabric options are touted as being friendlier to the environment due to their reuse of milk waste or their biodegradable nature, while simultaneously being higher in quality.
However, the opportunities lie in many more sustainable materials than just milk-made ones.
Acknowledgement is given to TrendHunter for the information provided.