Seen at DOMOTEX 2020

by Ofentse Sefolo
Seen at DOMOTEX 2020

DOMOTEX 2020 took place from 10 to 13 January 2020 in Hanover, Germany, and as always, was a roaring success. The event, which focuses on trends and products from the carpet and floor covering industry, drew in more than 35 000 attendees from over 60 different countries. Some of the most prominent of these trends and products are highlighted below.


The keynote theme was The World of Flooring, Atmysphere. Event organisers explained that the term describes the importance of floors for our overall sense of well-being. The special “Framing Trends” showcase in Hall 8 explore every aspect of ATMYSPHERE in a highly creative and inspiring manner. In addition, this keynote theme permeated the atmosphere of every exhibition hall and was tangible everywhere at the show.

The keynote theme permeated the atmosphere of every exhibition hall and was tangible everywhere at the show.


Unsurprisingly, sustainability was a dominating trend at DOMOTEX 2020. This theme could be seen in a number of new products introduced to the public at the exhibit. For instance, carpets made using NIAGA technology were particularly well-received. This technology makes carpets using a very simple set of pure and natural materials, thus allowing for effortless carpet-to-carpet recycling. Flooring company, Ziro, introduced advanced forms of cork flooring, some of which boast a thicker feeling underfoot and a more versatile appearance in terms of colour and finish. Furthermore, Freudenberg presented its new primary and secondary backings for carpet tiles, broadloom carpets and walk-off mats. These backings are essentially polyester spunlaids manufactured using a proprietary technology and are 100% recyclable.

Cork and parquet flooring were some texture trends that had people talking

The Belgian IVC Group showed its environmentally friendly luxury vinyl flooring from its Moduleo “LayRed” collection. The range is made of recycled material with a particularly soft surface and a red, acoustically effective backing.

Oriental Weavers, one of the biggest manufacturers of machine-woven carpets, is stepping up efforts to establish eco-friendly methods of production. The pioneer has quite rightly recognized that global brands of the 21st century need to live up to their responsibility to boost sustainability in manufacturing and pursue initiatives to protect our planet.

Parquet flooring

Parquet flooring was widespread throughout the DOMOTEX exhibition. ESTA PARKET, an Estonian company’s stable, plywood-based parquet floor caught our attention thanks to its thin top layer and extensive collection based on ash, merbau and walnut designs crafted to visually recreate the properties of oiled surfaces.


The “green living” movement has inspired this year’s colour trends. All interior design colours for 2020 are geared towards creating a calmer, more serene and grounded atmosphere. The emphasis is on “natural” shades and hues, such as greens, greys, muted blues and subtle black accents, as seen in numerous exhibits, including the Modivia exhibit, which boasted its machine-made carpets in various “earthy” yet expressive colours.
Merging indoors and outdoors

Numerous exhibitors brought “flowing” spaces to life at the event. Essentially, this practice revolves around “merging” indoor and outdoor spaces with the help of floor materials that flow effortlessly from the interior to the exterior. An exhibitor embracing this trend was MEFO FLOOR, a start-up with a focus on developing high-quality interior and exterior floor coverings.

Unique weaving of rugs

There was a substantial focus on carpets featuring unique patterns while embracing traditional weaving techniques. For example, the company Zollanvari exhibited collections that were crafted to embody the spirit of carpet design and weaving, all the while demonstrating a profound understanding of the ethos of age-old weaving techniques.

Magnetic Wood Collection

Exterpark Magnet’s wood decking installation system allows to open any table with a simple hand tool, which is essential in decking as it provides an unparalleled maintenance facility.

Installation and application

Mapei showcased a new range of optimised fillers in its portfolio that has been designed to free up a great deal of “Xtra” time for floor layer.

Full thanks and acknowledgement are given to www.domotex.de for the information in this article.

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