The 2020 Pantone Colour of the Year has recently been announced. This year, the colour that’ll be taking centre stage in the world of design is Classic Blue. This calming, familiar shade has been embraced by numerous designers and creatives over the world.
Why Classic Blue?
A number of experts have highlighted how a possible reason for the “safer” colour choice this year is the way in which it contrasts the changes that come with the dawn of a new decade. As the world moves into the 2020s, there is a sense of the unknown and a craving for the comfort that even though transformation is imminent, it will all be alright in the end.
2020’s Pantone Colour of the Year choice is very similar to the original colour choice in 1999, which is when the franchise first began. That year, the colour selection was the serene shade of Cerulean – a lighter blue, yet still a familiar hue.
“From now and back then, there’s the same feeling of trepidation about the world, which is why, based on what we saw happening in our global culture, we selected Pantone 19-4052, Classic Blue to be our Colour of the Year for 2020,” comments Laurie Pressman, vice-president of the Pantone Colour Institute. “It’s a reassuring blue, full of calm and confidence. It builds connection,” she adds.
It immediately brings to mind shimmering blue waters, plump blueberries and the subtly darkened skies at sunset.
“The sky at dusk – it’s not a midnight blue, it’s thoughtful, but it’s not so deep and mysterious,” says Pressman. “It speaks to our feelings of anticipation, when you think about the sky at dusk, the day isn’t over. You’re thinking, what’s ahead of us? It’s reassuring, but thought-provoking. We’re living in a time that requires trust, faith and confidence. We all see this blue sky and can relate to it, it’s approachable.”