Patrizia Cortese from Ceramic Industries attended Cersaie and gives us her take on the new trends.Product Development Manager at Ceramic Industries, Patrizia Cortese, attended the renowned Cersaie exhibition in 2016. The goal of her visit was to check out the latest trends and technical innovation presented at Cersaie and come up with interesting ways to translate these international styles for the South African market.

Patrizia said that it was interesting to identify the evolution of the designs that were presented at Cersaie 2015 and influenced by the trends spotted at the Salone del Mobile expo in Milan earlier last year, which she also attended.

The leading design trends that she identified are:
•    High tech definition and 3D
•    Revival of traditional ceramic
•    Fusion of material and unique designs

A big trend in wall tiles is the use of 3D geometric, structured profiled tiles. “Interesting to note was the extended use of faceted prism-shaped geometry,” said Patrizia, adding that Ceramic Industries has already included in its ranges a variety of 3D wall tile proposals.

When it comes to format, bigger is better. Thanks to the latest technical innovation in manufacturing, the very large format tiles like 2,4 x 1,2 meter are now a reality.

The latest innovation in digital printing technology enabled the reproduction the natural stone, marble and wood with increased accuracy and purity.

“Many of the digitally printed tiles were very refined in terms of execution. The detail on these tiles was amazing. The refinement of the designs has really reached new heights,” says Patrizia.

One of her favourite products was a pulpis marble inspired design, which was proposed by several exhibitors.

While the specific type of marble is naturally brown, a renowned Italian manufacturer developed it in an exquisite shade of grey and Patrizia thinks that this will be very popular in the South African market.

“I also really liked the minimalist sandstone tile designs presented at the fair from a variety of manufacturers. The refinement in the floor tiles wasn’t only noticeable in the printing but also in the material itself. The glazes were wonderful to touch and feel,” says Patrizia.

The revival of traditional ceramic designs, like cementine motives and terracotta brick size tiles are still very much en vogue.

What was really innovative at Cersaie this year was the fusion of materials that creates unique looks and designs not found in nature. For example, the metallic oxidized sheet that incorporates subtle wood grains and cement interpretation that fuses cement-screeded surfaces with textile rough cotton and linen textures.

In terms of colours and the chromatic palette, all shades of grey are still very popular but stronger, more vibrant hues like anthracite and warmer tones of taupe also feature. These neutral colours are complemented with accessories (vases, soft furnishing) with accent colours that are predominantly teal, mustard yellow and emerald green.

“I’m looking forward to sharing many of these incredible trends with Ceramic Industries clients,” concludes Patrizia.

For more information, contact Ceramic Industries on Tel: +27 (16) 930 3600 or via www.ceramic.co.za.