Flowcrete appoints new President, who has already built a solid foundation of success at the company.

Previously the Flowcrete Group Vice-President and International Managing Director, Craig Brookes has been appointed by Flowcrete Group Ltd to spearhead global operations as its new President.

“Being appointed as President of Flowcrete Group is an incredible honour, especially as I’ve seen the company expand and grow from a small UK business to world leader in resin flooring active across six continents during my past two decades at Flowcrete,” he says. “Now, Flowcrete Group has never been better placed to capitalise on our geographical infrastructure, advanced technology and extensive expertise to provide resin flooring materials to more construction projects than ever before – regardless of whether the development is in London, Chicago, Hong Kong, Rio de Janeiro, Chennai or Dubai.”

This promotion comes after former President, Mark Greaves, stepped up as President of The Euclid Group, the construction chemicals group within the multi-national company, RPM International Inc. Flowcrete Group has been a subsidiary of RPM International Inc. since 2008 and since then has been embarking on collaborative business strategies with other RPM entities around the world.

Craig has been working at Flowcrete for 20 years and has been key to Flowcrete’s rapid growth, with a highly successful personal track record of building and sustaining businesses across different global markets. In fact, he wrote the company’s rulebook on entering new markets – crafting the time proven Flowcrete Organic Entry Model. This methodology has proven highly successful to establishing effective business, with Flowcrete currently selling into 80 countries worldwide from 31 offices located across the globe.

“Flowcrete has proven itself time and time again to be a dynamic, forward thinking company that is able to supply the world’s largest and most complex developments with flooring solutions tailored to meet their requirements,” he concludes.

“I’m delighted to have been chosen to lead the company into a new, exciting and even more profitable future.”