Besides simply following trends, a forward-thinking company should also focus on setting trends, educating customers and developing better relationships with their customers. These are the thoughts of Tandy Coleman, CEO of Polyflor SA.

“Never assume you know everything about your customer. Develop strong relationships and a clear strategy on making sure understanding your customer is an integral part of your forward business plan. Educating customers on global trends, technical information and important issues is also essential.  We live in a world of instant access to information and people like to make educated decisions and clearly understand their choices. Keep up to date with global customer relationship trends and understand what your customer expects from you, as new generations are fast becoming your new customers,” says Tandy.

Your people are your greatest asset so it’s also crucial to invest in their energy and well-being. The best forward-thinking companies have a strong team mentality with a clear focus on the company’s goals or objectives and work together to achieve success for all.

“It is critical to ensure everyone has input, training and education surrounding business products, strategies and goals and feels part of the process. Staff work best when they share in the success. Workplaces are far from the silent, strict environments that once prevailed and a bit of fun and laughter is good for all,” adds Tandy.

Polyflor SA has a focused and strategic approach to business. They have also invested in top class people who are passionate and driven to succeed.

“Polyflor SA is like a family; we have a strong set of values and team work is an integral part of who we are. We have innovative software technology that will soon be available on our website, which will offer our staff and customers an exceptional information sharing service. Our suppliers are strong, ethical businesses with similar values to ours; they are innovative in product development and recognised worldwide trendsetters,” says Tandy.

“We collaborate via this global network to discuss trends, solutions and business matters. We invest in skills development and education, both for our staff, our industry and our customers to ensure growth opportunities, increased skill and product knowledge. We strive to educate our customers in order to enable them to make educated decisions according to their specific needs.  We are passionate about our business and like to work hard and have fun while doing it,” concludes Tandy.

For more information, contact Polyflor on +27 (11) 609 3500 or visit www.polyflor.co.za.