New IID president, Jason Wiggin, is focused on industry growth and young designers.
Jason Wiggin is set to become the youngest president ever of the South African Institute of the Interior Design Professions (IID) when he officially takes over as president in September, after a yearlong stint as president elect.
Embracing his role as brand ambassador for both the IID and for interior design as a whole, Wiggin is focused on promoting and advancing the industry, growing the IID’s membership and particularly involving the next generation of designers and decorators.
Wiggin counts himself lucky for having had a good mentor during his career and says it is something every new designer needs.
“Many of our members are established designers and decorators, and the idea is for young professionals to interact with them during our nationwide events and find mentors. I think this is vital and something that the IID can help provide,” he says.
“Designers are often guarded with their knowledge and connections, but for the industry to really develop, we need to be an open book and promote suppliers and fabricators, not only to assist each other but also to help the industry grow,” he adds.
Talking the social lingo
Another focus of Wiggin will be to gear up social media and communicate with members in a much more energetic way. “It is about joining the digital age and engaging in a more casual way to balance the formalities that are part and parcel of being a governing body,” he says.
As head of department at the Greenside Design Centre and still involved in freelancing professionally, Wiggin is well positioned to understand and engage with students, while being an overall representative for the IID.
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