Pulane Twala has been appointed as marketing manager at Corobrik.
Pulane Twala has been appointed as marketing manager at Corobrik and took up her position in January this year.
Reporting to the company’s commercial director, Musa Shangase, Twala’s key responsibilities are to oversee public relations functions, above-the-line marketing and brand management.
Twala grew up on the East Rand in Gauteng, obtained a bachelor’s degree in business administration from CIDA City Campus in Lyndhurst, and majored in marketing and human resources.
She has spent most of her eleven-year career working in Johannesburg and at her last job, as marketing manager for the Johannesburg Stock Exchange (JSE) listed Aveng Group – Manufacturing Operations, she was responsible for all the marketing activities for the group’s six business units, with a focus on promoting the brand, and managed the marketing of various newly acquired or newly merged business units. She was also part of the task team that built and marketed a concrete factory at Tete in the north of Mozambique.
Besides Sotho, which is her home language, and English, Twala speaks Zulu, Tswana, Pedi and Xhosa.
Twala believes that one of her key challenges in her new job will be in the fast-developing digital arena, consolidating Corobrik’s position in the digital space and continuing to establish a strong digital reputation.
Tel: 031 560 3111