Next year’s instalment of DOMOTEX will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas stimulated by today’s connectivity megatrend. The theme is inspired by the advanced technology and digital change that has led to connectedness being a vital part of our daily lives as well as personal and professional interactions.
Connectedness is a tremendously important aspect of our daily lives and it is also a significant aspect of flooring. Floors are unifying, connect elements in a room while simultaneously providing the very foundation for the rooms in which we live and work. Floors orientate us and inspire us; they set the stage for human interaction.
Manufacturers can demonstrate their creative genius at the “Framing Trends” display in Hall 9 at DOMOTEX 2019. Framing Trends is a networking platform that includes a supporting programme of talks, lectures and discussions that will be centred around the keynote theme. It is also a rich source of inspiration for designers, retailers and manufacturers with its innovative artistic staging and product presentations.
The Framing Trends display area is also one of the main stops on the show’s Guided Tours for architects and journalists. As in 2018, the Framing Trends showcase at DOMOTEX 2019 will include a Blogger Lounge where bloggers and visitors can meet up, talk and collaborate.
Flooring sector exhibits applications
The display area will have a “Flooring Spaces” zone, which is a series of spaces where selected exhibitors from the flooring sector can stage their unique, creative visions of the “CREATE’N’CONNECT” theme in the form of interactive displays, workshops or physical installations. Applications for this zone are now open and companies can apply by submitting a design proposal of any size from 20m² to 60m². A jury of architects and designers will choose the participating exhibitors from these applications. DOMOTEX organisers can arrange for designers to help companies with their applications on request and the jury will make its decision by September 2018.
This year’s Framing Trends display area was the inaugural event. Jutta Werner, CEO of Nomad, an interdisciplinary design firm in Hamburg, said the response to her presentation was overwhelming and she described the area as a “well signposted proving ground for innovation and contemporary thinking”. Benny Jensen, CEO of Denmark’s Fletco Carpets, was impressed with the Guided Tours and their ability to communicate targeted information to visitors. He said the tours enabled his company to present its new, award-winning “LockTiles” product directly to a quality, pre-qualified audience.
Full thanks and acknowledgement are given to www.domotex.de for the information contained in this article.
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