With its corporate colour as green, there can be no doubt that Nedbank’s approach to the environment is represented by the very same shade and hue, and nowhere was the banking giant’s commitment to all things green more evident than in its Nedbank Phase II project in Sandton, which achieved a 4-star design rating from the Green Building Council of South Africa.

Central to this achievement was the use of a low volatile organic compound (VOC) paint from a company that shares Nedbank’s vision of a greener future.

“Dulux Trade is one of the founding members of the Green Building of South Africa initiative and as such we put our full weight behind the first project in South Africa to secure a 4-star rating,” says Dulux Trade’s communications manager, Bennum van Jaarsveld.  

“With local green building practices still very much in their infancy at the time of Nedbank Phase II’s construction, we took it upon ourselves to fast-track the development and production of our Ecosure range, which played an important role in the greening of this landmark project,” he says.

As the first building in South Africa to use low volatile organic compound paint, the Nedbank Phase II project undoubtedly broke new ground when it comes to green building practices in the future. “While VOCs are solvents that help to determine the viscosity, flow and drying times of paints, they are also readily evaporated into the atmosphere, potentially causing air pollution and contributing to global warming,” explains Van Jaarsveld.

“In view of this, we needed to supply a range of water-based paints that would offer best-in-class coverage, as well as application characteristics that would strike the perfect balance between sustainability and performance. Our Ecosure range fitted this bill perfectly, and with its VOC levels being compliant with Green Star SA, we introduced the brand to the project managers as a solution to their green requirements.

“Once approved, we initiated local production of the range specifically for the project, and the paint was delivered on time and within Nedbank’s green budget,” adds Van Jaarsveld.
Commenting on behalf of Nedbank, Brigitte Burnett, the group’s head of sustainability, said: “In striving to create a great place to work, while leading as a green and caring bank, Nedbank partnered with environmentally-aware suppliers such as Dulux to assist us in achieving this balance. We are very proud of our green buildings and the world-class environment they provide for staff, and encourage Dulux to continue instilling sustainable best practices within their business.”

To ensure the depth of the building’s ecological footprint was kept to an absolute minimum, other building materials taken under serious consideration included the use of concrete that has a certain fly-ash or recycled content. The same applied for steel and the use of recycled steel was encouraged. Ecosure, it seems, was in very green company.  

“Our ‘Step Towards Greener’ initiative, which acknowledges that progress can only be made by making many step-wise improvements to reach our overarching sustainability, captures our approach to business. With this in mind, we recognise that while Ecosure is the most sustainable product range in our portfolio to date, it is just a stage in our ongoing journey to develop increasingly sustainable products in the future,” concludes Van Jaarsveld.

While the Ecosure range comprises plaster primer, Ecosure Matt and Silk, and can be tinted using the Dulux Trade Colour System, in essence the true colour of the brand is green. As a shining example of environmentally-friendly building practices, Ecosure is without a doubt Dulux Trade’s “Step Towards Greener” approach in action.  

Dulux Trade
Tel: 011 861 1000
E-mail: info@dulux.co.za
Website: www.duluxtrade.co.za